My client, who owns an organic farm approached me to do branding and logo design for his brand. His brief included sustainable and organic aesthetic complimenting the fresh produce at his farm. I created a custom typeface for his brand and logo from scratch using the Glyphs App.

My typeface is called Soilless Typeface for the brand The Soilless Farmer which is a soil less indicative that will grow over 50 crops by using water intensive processes & nutrients instead of soil aimed for the diverse climate-concious Auroville community in Pondicherry, India. It is an amalgamation between the built and unbuilt, urban and organic, concrete and green. It is a condensed all upper-case sans serif typeface, with loopy middle body representing the juxtaposition between the lines and the curves. TSF is looking to start to grow their produce from next month for the local market. Produce includes different type of leafy vegetables, cherry tomatoes, chillies & potatoes. The packaging design comprises of a cooler box and recyclable vegetable pouches.

‘Futur Proche’ is an exhibition that talks about the idea of ‘near future’ as imagined by an artist. In world of active geopolitical chaos, humanitarian and climate crises, what does the future hold for humanity? In this group show, I reimagine the near future as an artist keeping in mind factors that presently define our human existence.

I designed an E-commerce website for a brand called Polo Factory wherein I worked as a UI/UX designer and came up with beautiful and functional solutions to client's needs. Aesthetically, the website is clean, simple and sophisticated owing to the quality of products they're selling on their platform. The website is now successfully running and is a pioneer in India for Polo gear related online shopping.

Link: https://polofactoryonline.com/

The Jack Donaghy Chronicle – A book on Jack Donaghy from the popular show 30 Rock showcasing his lifestyle through illustrations and hilarious quotes. 

Indian National Trust for Art and Architectural Heritage: Website design for an NGO in India that deals with restoration of art and architecture. These particular logo, identity and web designs are for INTACH Jodhpur wherein the color blue signifies the character of the heritage blue city of Jodhpur. 

The 'A' is in the shape of an architectural arch representing a very Indian aesthetical sense. The slight inclination of an Indian arch/ dome signifies the message that the NGO wishes to project.

The images used on the websites are of two art pieces that INTACH restored. There is an interactive slider placed on the images which shows the before and after the restoration of the images. 

Font Fretwork: Typeface design inspired by the fretwork and geometric designs used in Art Deco style.

Font SansCrit: Typeface design inspired by Hindi script font.

Designed the Look Book for Urban Zen Spring-Summer 2015 "Harmony Collection." This involved cropping, retouching and laying images so as to maintain a consistent flow throughout the book complimenting the seasonal aesthetics. 

Paraiso - An event honoring the best works in Spain by some of the best architects covering over three different cities such as Valencia, Barcelona and Bilbao for this epic celebration of architecture. 

The posters capture various styles of architecture through subtle graphic portrayal of materials and forms used by each architect that best describe their expression. The subdued tones of images speak of the individual boldness of forms, as they are tied together by a common typographic system, which has a prominent personality of its own. 

Humans – Exhibition design for Humans of New York fame artist Brandon Stanton's work at Hudson River Park, New York

Rotating Exhibition Panels display photographs of the people of New York on one side with their intriguing stories or anecdotes on the other. The idea was to host the exhibition in an open public space where people from all walks of life can view the show and reflect upon the character of the city they love so much.

Bee's Knees Baking Co. – Boutique Branding and redesign for a New York based bakery and lounge.

The concept behind the logo was derived from the name of the bakery. The sweetest honey is found on the bee's knees while it hops from flower to flower. The box that contains the name and illustration is a representation of an efficient hexagonal form of a honeycomb; also extensively found in the interior graphics of the bakery.

Designed, edited and helped copy-write for a New York based NGO called PROOF: Media for Social Justice which deals with visual storytelling for human rights and peace-building.